Social Networking for the Creative Industries

How to exploit the power of social networking

Join us for a lively and interactive seminar where specialists from Mayo Wynne Baxter’s Media & Creative Industries team, joined by digital marketing agency Leapfrogg, will address how companies can utilise the power of social media to promote their brand, whilst being mindful of the various legal issues.

Litigation specialist Dean Orgill will be speaking on issues surrounding copyright and Edward Coxall, Intellectual Property and Corporate specialist will speak on the importance of trademarks. Employment Law specialist Cristina Lawrence will provide you with useful tips on how to draft Social Media policies and procedures for your business. Delegates will have the opportunity to consider the implications of social media in the context of the work place.

Content of seminar:

• Choosing and protecting your brand name - Trademarks, copyright issues, research and planning using community mapping tools.

• Social media as a promotional tool - Choosing the right social networking tools, establishing benchmarks and choosing useful objectives.

• Staff as your social media champions – How to integrate social media into the fabric of your organisation through employee engagement, establishing policies and procedures to promote consistency of message and brand and how to implement the right staff policies and practices.

• Brand reputation- monitoring your brand online - How to monitor your online reputation and how best to defend yourself against a breach of copyright.

Joining us as a guest speaker is Ben Potter, Sales and Marketing Director at Brighton-based digital marketing agency Leapfrogg. Leapfrogg specialise in delivering integrated digital marketing strategies for aspirational brands. By combining search marketing, social media and digital content, Leapfrogg help their clients to grow and prosper online.

Join us after the seminar for refreshments, canapés and networking.

Spaces at this event are limited, so to secure your place please contact Louise Clasby on lclasby@mayowynnebaxter.co.uk or call 01273 477071.